The idea was to make inclusive and immersive experiences for diverse audiences. We got our start in the city of Detroit. A UNESCO design city, Detroit is a city in progress, but its change has not been all inclusive, it’s been largely centralized to a microcosm of the whole area. We were inspired to do something different. We wanted to make experiences that everyone can enjoy, and that is where the idea of “The Labs” originated.
We experiment in make experiences ranging from an app on a phone to large-scale installations. Our ethos is to “Immerse, Inspire, and Innovate”. Our goal is to engage and enhance public spaces through art and technology.